Michael Winnick & his team at dscout have a passion for understanding what makes people tick.
So, they created a research tool that captures thoughts, reactions, and behaviors in the moments as they happen. This way, smart researchers can gather qualitative feedback?in the form of rich video, voices, images, and text?and then analyze it within a quantifiable framework.
Based in Chicago, Michael founded dscout in 2012 with the mission of leveraging technology to make in-context research everyday accessible for organizations.
As dscout’s tools have become commonplace at progressive companies, their leaders regularly tap Michael to help make sense of it all. 
In this 20-minute conversation, Michael reveals how he’s recruiting the team to build this curiosity business.