In this over-heated market, finding an investor isn’t hard.

But finding an investor who adds Real value to your business is another matter.

The difference between dumb money & value-added money can’t be overstated. So I tracked down a brilliant woman who recently did just that.

Amanda Lannert is CEO of Jellyvision, the progressive & legendary business based in Chicago. She’s been a key figure in driving growth since its founding in 2001.

She recently sealed a sizable funding for the company. In this 20-minute interview, she shows us how. Amanda started with a unique recruiting approach: “The board works for me.”

Under Amanda’s leadership, Jellyvision has grown to serve 1,300 mostly Fortune 1000 clients with ALEX, the most helpful employee decision support platform on the planet. Meanwhile, the company has been recognized as a best place to work.

Amanda has been named CEO of the Year multiple times. This interview helps explain why.