Podcast

Strong Suit 194: You Just Can’t Recruit Creatives The Same Way

By March 13, 2018 No Comments

If your company recruits creative types, you need to know how to pursue them the right way. You know, designers – artists – writers – software developers.

Because they think completely differently, and need different things than your left-brained folks.

So, I sought out an expert to show us how.

Marc Landsberg is CEO of SOCIALDEVIANT, the native social media agency he started 5 years ago in Chicago. They create cross-platform engagement & content to help companies tell their brand stories.

He began his creative career at Leo Burnett, the legendary ad agency, as EVP Corporate Strategy. Marc’s even worked in private equity.

In this 20-minute interview, Marc reveals the best practices for finding & landing right-brainers. And the biggest mistakes to avoid.