Strong Suit 274: How a SF Tech Legend Learned How To Hire


If you work in tech in San Francisco…and even if you don’t…you know Auren Hoffman.
He’s been starting – and growing – and selling companies since his junior year at UC Berkeley.
This master networker cofounded Rapleaf, which was acquired by TowerData. He then led the middleware-provider LiveRamp which was acquired by Acxiom for $300M.
Auren is now CEO of SafeGraph, which builds geospatial truth sets. Not to mention, he’s an angel investor in over 70 tech companies.
So Auren knows a thing or two about hiring & building tech-driven teams.
In this 20-minute candid conversation, he reveals how he’s done it, and the mistakes he’s made along the way.
 

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“Jeff has recruited Rockstars and built winning cultures for 25 years. Finally, he shows us how!” —Brad Feld, Managing Director, Foundry Group Venture Capital