Strong Suit 183: Yes, Even Rockstars Derail (Here's How to Prevent It)


How do your Rockstar employees derail? As their manager, can you prevent it or get them back on track? What are the early warning signs?
Carter Cast knows.
My friend – and fellow Kellogg professor – derailed early in his career… and recovered (Bigtime!)
Carter started as marketing manager at PepsiCo. Then he moved to Frito Lay, where he led the development of Tostitos Scoops. After stints at Electronic Arts and Blue Nile, Carter was named CEO of Walmart.com
In 2011, Carter joined the faculty of Kellogg School of Management, where he’s an award-winning professor, teaching entrepreneurship, leadership & marketing.
In addition, Carter is a venture partner for Pritzker Group Venture Capital, where he assesses potential investments and advises portfolio companies.
And now, Carter is author of the outstanding book “The Right (and Wrong) Stuff: How Brilliant Careers are Made and Unmade” It defines the 5 archetypes that derail successful careers.
In this 20-minute episode, Carter & I explore the role of the manager in this derailing. How to identify it, prevent it, and recover from it. If you hope to be a Rockstar – or recruit & lead them – you can’t afford to miss this episode.

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“Jeff has recruited Rockstars and built winning cultures for 25 years. Finally, he shows us how!” —Brad Feld, Managing Director, Foundry Group Venture Capital